BAREBONE was born in a small studio apartment in Thailand, out of a deep, personal pain—a pain that many women know all too well. Our founder’s journey began within the four walls of that modest space, grappling with the silent struggles of finding a bra that didn’t just fit, but truly felt like it belonged. Years of enduring discomfort, skin irritation, and the frustration of ill-fitting bras left her questioning why something so essential had to be so complicated, why something so intimate could feel so alien.
It was in those quiet, introspective moments in Thailand that BAREBONE was conceived—not as a mere solution, but as a promise to every woman who has ever felt the same. BAREBONE is more than a brand; it is a lifeline for those who have felt the sting of being overlooked by an industry that too often focuses on the superficial, neglecting the deep, personal relationship women have with their bodies.
In that studio apartment, our founder decided to create BAREBONE. But it wasn’t just about designing a better bra; it was about crafting a sanctuary—an embrace that women could turn to, knowing they would be supported, cherished, and empowered. Every product is a testament to this vision, designed with meticulous care to honor the diverse shapes, sizes, and needs of women everywhere. From the gentle touch of our silicone bras to the comforting embrace of our bodysuits with built-in shapewear, BAREBONE is a brand that understands the unique struggles women face, and strives to make those struggles a little easier to bear.
Thailand, with its rich cultural tapestry and deep-rooted sense of resilience and grace, inspired our founder to see the universal longing for acceptance—a desire to be seen, understood, and celebrated just as one is. This deep respect for diversity and inclusion is woven into every product of BAREBONE, making it a brand that embraces all women, regardless of their size, shape, skin color, or race.
Since our humble beginnings in that studio apartment, BAREBONE has blossomed, evolving from a simple idea into a movement that empowers women across the globe. We started with something as small as a round pasty, and from there, grew into a collection that caters to the complexities of the female form. But this journey has not been without its challenges. Our signature moonshape pasties, born from the desire to provide a better option, were imitated by those who sought to profit from our innovation. Yet, instead of breaking us, this challenge only fortified our commitment to originality and integrity.
Today, BAREBONE is more than a name; it’s a feeling—a feeling of belonging, of being seen and heard in a world that often forgets to listen. Our customers are not just buyers; they are our sisters, our friends, our muses. We cherish the moments they share with us, the stories of triumph over adversity, the small victories in the dressing room that translate to greater confidence in life. We don’t just want you to wear BAREBONE; we want you to feel it—feel the comfort, the support, the empowerment that comes from knowing you are wearing something designed with your deepest needs in mind.
As we look to the future, our vision is clear: BAREBONE will continue to evolve, driven by the same passion and care that brought us here. We see a world where every woman, no matter where she is, can reach for BAREBONE and feel an unspoken connection—an understanding that this brand was made for her, with her, and because of her.
We also carry the weight of responsibility, not just to our customers, but to the world we live in. Our commitment to sustainability means that we choose our materials with care, minimizing the use of dyes and plastics to reduce our environmental impact. We want the legacy of BAREBONE to be one of positive change, not just in the lives of women, but in the health of our planet.
At BAREBONE, our aesthetic is more than just a style—it’s a statement. Simplicity, class, and elegance are not just words to us; they are the emotions we strive to evoke in every woman who wears our products. We want you to look in the mirror and see more than just the reflection of yourself—we want you to see the embodiment of strength, beauty, and unyielding confidence.
Welcome to BAREBONE—where every product is a testament to your worth, where comfort and elegance coexist, and where every woman is celebrated for who she truly is.
